LE STUDIO


Des histoires avant tout : 
un design graphique narratif



Benjamin Adida, 40 ans, directeur de la création à la tête du studio A.D.I.D.A., est directeur artistique de formation, graphiste par passion, illustrateur sans le vouloir, photographe amateur et concepteur-rédacteur par amour des bons mots. Depuis 18 ans, il met sa fantaisie visuelle et son élégance graphique au service d’histoires qu’il aime aborder de façon inattendue afin de tirer tout le suc des personnes ou des créations pour qui ou avec qui il travaille. Identités visuelles, campagnes publicitaires, mises en page ou mises en images : son studio s’attache toujours à raconter une histoire en sachant que la façon dont il la raconte est partie prenante – partie agissante – de l’histoire elle-même. Fort d’une expérience de 10 ans dans les meilleures agences de publicité à Paris et en Europe, Benjamin travaille en indépendant depuis 8 ans. Il aime créer pour tous les médias, du print à l’audiovisuel en passant par les supports numériques. Son studio lui ressemble : joyeux tous les jours, créatif dans le moindre détail, entouré de personnes de talent dont le savoir-faire est mis en exergue à chaque étape d’un projet. 



Stories above all:
a narrative graphic design


Benjamin Adida, 40 years old, creative director at the studio A.D.I.D.A., is artistic director of training, graphic by passion, unintentional illustrator, amateur photographer and copywriter for love of good words. For 18 years, he has been putting his visual fantasy and graphic elegance in the service of stories he likes to approach unexpectedly in order to get the most out of people or creations for whom or with whom he works. Visual identities, advertising campaigns, layouts or images: his studio always tries to tell a story knowing that the way he tells it is involved - acting part - of the story itself. With a 10-year experience in the best advertising agencies in Paris and Europe, Benjamin has been working independently for 8 years. He likes to create for all media, from print to audiovisual through digital media. His studio looks like him: happy every day, creative in the smallest detail, surrounded by talented people whose know-how is highlighted at every stage of a project.




Art Director in



Publicis Conseil, CLM BBDO, Grey Paris, Springer & Jacoby, Australie, la Chose, Elegangz, Leg, MullenLowe Paris, Havas Paris




Freelance for



Publicis, Ogilvy, JWT, Y&R, Leo Burnett, FHV BBDO (Amsterdam), No Good Industry, Draft FCB, Ici Londres, Hakuhodo, Change, Prodeo, Karoui & Karoui (Tunisie), Havas Paris, A la Française, Lola MullenLowe (Barcelona), Geometry Global, WNP, Duhesme & Versigny, Herezie, Drama, Momentys, Paris-Byzance-Paradise, Elephant Prod, coRco, Oeuf Cocotte, Jill




Clients and expertise



Automotive

Mercedes-Benz, BMW, Saab, Renault, Honda, Seat, Audi, DS



Energy

Total, Gaz de France



Bank & Insurance

BforBank, Generali, Crédit du Nord, Caisse d’Epargne, Le Conservateur, Eurazeo, American Express



Equipment, Alimentation & Leisures

Naturalia, Castorama, Leader Price, Ikea, Sport 2000, Club Med, France Galop, Sojasun, Evian Championship, Suchard, Varilux, Hôtel Royal Mansour



Communications

SFR, Orange, Numericable, Tunisiana



Medias & Services

Monster, Arte, Marianne



Drinks & Alcoholics

1664, Aberlour, Grant’s, J&B, Pepsico, Hoegarden, Lipton, La tisanière, Cardhu, 9.47, Nespresso



Transports

Eurostar, RATP, Easyjet



Luxury & Cosmetics

Louis Vuitton LV_Le Lab, Chanel, Paul Smith, Repetto, Piaget, Zilli, Bioderma, Vichy



Retail

Lacoste, Le coq sportif, Steven Alan



Services

Havas Paris, AAVP, Barthélémy Rénovation, Christian Marguerie Production, A la Française, Paris-Byzance-Paradise, Lacen, Armée de Terre, Inpes Tabac, Santé Publique France, Paris Popup, Tow-In, Zouzou, Anthony Bernier, Matmut Atlantique, Atelier Jacqueline Osty & Associés




Main awards, nominations and jurys



FRENCH ART DIRECTOR'S CLUB - Award in Photography / Original creation and shooting, HAVAS PARIS in 2015

FRENCH ART DIRECTOR'S CLUB - Mention in Press category, SPRINGER&JACOBY for MERCEDES-BENZ in 2004

CANNES LIONS FESTIVAL - Shortlist in Press category, SPRINGER&JACOBY for MERCEDES-BENZ in 2004

EUROBEST FESTIVAL - Shortlist in Press category, SPRINGER&JACOBY for MERCEDES-BENZ in 2004

FRENCH ART DIRECTOR'S CLUB - First prize & creation of the Multimedia and Integrated Campaigns new category, LA CHOSE for ORANGE in 2008

FRENCH ART DIRECTOR'S CLUB - Jury member, Press and Posters category in 2008

GOBELINS IMAGE SCHOOL - Jury member in 2001

ECV - Jury member in 2017




Teacher



ECV Bordeaux - Since 2017, Graphic design and Art Direction
Inseec Sup de Pub - Since 2017, Advertising
Ecole de Condé - Since 2017, Graphic design and Art Direction




Photography exhibitions



2009 - UNE ANNEE RICAINE, personal exhibition at MADÉ’s gallery, Paris

2010 - Collective exhibition at 13 SEVIGNÉ gallery, Paris